In today’s competitive world of business a website is essential to many businesses longevity. Yet, business websites of today are progressively evolving and needs much more attention than the once popular cooking device slogan, “Set it and Forget it”. Your website needs constant upkeep if you are to get the results you want and expect. You can almost compare your site to a girlfriend (or wife, take your pick) who never stops asking the question, “What have you done for me lately?”. So, now, if you want a continued happy state of bliss with your website then you better start giving it the attention it deserves.

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As I counsel various business owners that provide various services like the local hair salon owner, the catering company that handles your wedding to the boutique that dresses the wedding party, they share one fundamental commonality, a foundation built on basics. Some of the business basics needed for success includes:

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In the words of a local accountant, "It all Depends".  Depending on how fast you want to grow your business, the percentage of the amount spent on a marketing budget (MB) can vary.

In 1998, Inc. Magazine interviewed the nations' top 500 companies and found that this is how they spent their dollars:

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