Blog Entries

What have you done for your website lately?

mrwhite@openfacemarketing.net — Tue, 19 Oct 2010 19:00:00 +0100

In today’s competitive world of business a website is essential to many businesses longevity. Yet, business websites of today are progressively evolving and needs much more attention than the once popular cooking device slogan, “Set it and Forget it”. Your website needs constant upkeep if you are to get the results you want and expect. You can almost compare your site to a girlfriend (or wife, take your pick) who never stops asking the question, “What have you done for [...]

6 Reasons Why You May Not Need a Professional Web Design Firm

mrwhite@openfacemarketing.net — Thu, 04 Feb 2010 19:00:00 +0100

It’s no big news these days that most businesses need a website. Businesses recognize the practicality of having an Internet presence. Whether you’re using the web to provide company information, for selling, for collaboration, to increase membership or for some other meaningful cause, the Internet is where people go to find what they want and need. But, then again you knew this.

So, as a business owner or decision maker the question isn’t do you need a website, bu [...]

6 Things to Help Keep a Small Business in Business

mrwhite@openfacemarketing.net — Wed, 15 Apr 2009 19:00:00 +0100

As I counsel various business owners that provide various services like the local hair salon owner, the catering company that handles your wedding to the boutique that dresses the wedding party, they share one fundamental commonality, a foundation built on basics. Some of the business basics needed for success includes:

Choosing the appropriate entity for your business and registering the same with the state.

A Business plan: Many believe this plan is onl [...]

What is Internet Marketing?

mrwhite@openfacemarketing.net — Mon, 02 Feb 2009 19:00:00 +0100

“Rich, I have a website so my online advertising is set and ready to go!”

This statement is the major reason for my interest in writing this blog. I wanted to take a position of a consultant without getting caught up as a sales representative. Marketing in general is not simple. Just walk outside your door and you will be hit with advertising. It’s on the truck riding down the street, the newspaper on your door step, the billboard on your way to work to the tatt [...]

5 Marketing Tips for Small Businesses

mrwhite@openfacemarketing.net — Sat, 15 Nov 2008 19:00:00 +0100

As a business owner or company executive it's important to make smart business decisions, and in a tough economy deciding on how to best advertise and market your company products and services can be crucial. For instances, a company could simply decide to rely on lowering prices to increase sales. Of course, this technique may work initially, but to be truly competitive (and keep the sales rolling in) a company needs to show clients that their products or services has added value. After all [...]

9 Reasons Why a Company needs a Website

mrwhite@openfacemarketing.net — Wed, 22 Oct 2008 19:00:00 +0100

Here are 9 great reasons why a business needs a website:

The number one reason consumers go online is to get more information for future purchases

Increase visibility - Reaching global market
Think of your website as a continuous method of promoting your company on a national and international basis every day of the week. All of this chance at promotion and at a fraction of the typical traditional costs for such coverage through traditional advertising means.

How Much Should a Company Spend on a Marketing Budget?

mrwhite@openfacemarketing.net — Mon, 07 Jul 2008 19:00:00 +0100

In the words of a local accountant, "It all Depends". Depending on how fast you want to grow your business, the percentage of the amount spent on a marketing budget (MB) can vary.

In 1998, Inc. Magazine interviewed the nations' top 500 companies and found that this is how they spent their dollars:

"3% of the firms spent 1% of gross sales, 43% of the companies spent 1-5%
and 25% of companies spent 6-10%. Amazingly, 18% of these companie [...]