Uniquely Monique Event and Bridal Consulting |
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 CLIENT OVERVIEW:
Uniquely Monique Event and Bridal Consulting provides innovative and detail-oriented event and wedding planning that addresses the needs, imagination and budget of each client. Their motto is, “Event Planning That’s All About You.” The company’s owner, Monique D. Harris, is a Professional Bridal Consultant and graduate of the Penn Foster Career School. She is also a member of the Association of Bridal Consultants.
CHALLENGE:Uniquely Monique Event and Bridal Consulting (UMEBC) was a newly formed company, however Mrs. Harris had been planning and assisting others with wedding for a number of years. Mrs. Harris needed to present her new company as highly professional consulting firm. She also wanted to appeal to her target market which was primarily women.
SOLUTION:Re-evaluating UMEBC service offerings, several bridal packages were established to provide brides with a simple selection of different types of services. The establishing of packages also added a perception of structure for UMEBC.
Since Mrs. Harris’s business caters primary to women, a logo was created with light and airy fonts and color to display a feminine touch. The logo was designed give a sense of understanding and balance. A serif font was also used to add a stable quality to the word “Monique”.
A website and brochure was later created for the company adding further legitimacy to the company’s qualifications. The website emphasized UMEBC new expanding line of business.
RESULTS:Uniquely Monique Event and Bridal Consulting is known throughout the Baltimore, Maryland area as a very professional and organized company. The company’s sales have more than tripled over a three year period.
COMMUNICATION TOOLS: Logo Design, Stationary Design, Business Card Design, Brochure Design, and Website Design
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